Wednesday, November 21, 2012

Pure Ice: Fang or Fur?

Pure Ice has recently released the Runway Nail Trends collection which is available exclusively at WalMart. The collection has five distinct sub-collection or looks including Velour Finish, Diamond Couture, French Trend, Metro Chic and Party Girl. Each look is made up of eleven polishes which brings the total to 55 newly release polishes for the Runway Nail Trends collection. Now that's what I call a grand release!

Today I have five new Pure Ice polishes to share with you. Pure Ice is certain these will make a perfect manicure while watching a certain saga and deciding between fang or fur... "The end of the story begins with the bright pale skin (Nude Beach) with blazing red eyes (Glass of Bordeaux). A love story that asks a young girl to risk it all. The diamond ring (Silver Lining) and the garden wedding that changed everything. You can't take your eyes off that unforgettable BLUE dress (Getting Gorgeous) and the warmth and complexity of the wolf's imprint (Alter Ego)."


Getting Gorgeous
A cobalt blue with blue and purple duochrome flakes. The duochrome effect is much stronger in the bottle than on the nail, however it is not completely lost. This is a gorgeous, gorgeous blue that really lives up to its name. It knocked my socks off. It is part of the Metro Chic look of the collection. Probably could have gotten away with two coats for full coverage, but I ended up using three. The formula is very nice and easy to apply. No top coat...




The purple is most visible in the bottle and under the more extreme angles on the nail...


A bit of the purple flakes showing through...


Swatch Details
Brand: Pure Ice
Collection: Runway Nail Trends - Metro Chic
Color Name/Number: Getting Gorgeous, 672CP
Number of coats: 3
Top Coat: No

Free of Formaldehyde, Toluene, Dibutyl Phthalate (DBP)

Alter Ego
A coffee brown with gold shimmer and translucent champagne gold/silver flakes. This is also part of the Metro Chic look and is absolutely beautiful. I might have to declare this one a favorite out of all of these. I love the warm brown and the large flakes make it really interesting. Two coats for full coverage, application and formula are great. No top coat in the swatches...




Oh, just look at those flakes, they go so perfectly with the brown...


Swatch Details
Brand: Pure Ice
Collection: Runway Nail Trends - Metro Chic
Color Name/Number: Alter Ego, 680CP
Number of coats: 2
Top Coat: No

Free of Formaldehyde, Toluene, Dibutyl Phthalate (DBP)

Glass of Bordeaux
A black jelly base with small red glitter. This is part of the French Trend look and is a nice vampy black. It took three coats to achieve full coverage and get it to properly wrap around the tips. Formula was nice. A bit of dragging with the first coat, but it evened out very nicely. Anyone else picturing this with some red glitter and flames at the tips? Maybe just me. Swatches are with a top coat as the glitter dries a bit gritty...





Swatch Details
Brand: Pure Ice
Collection: Runway Nail Trends - French Trend
Color Name/Number: Glass of Bordeaux, 657CP
Number of coats: 3
Top Coat: Yes

Free of Formaldehyde, Toluene, Dibutyl Phthalate (DBP)

Nude Beach
A creamy peach with a very subtle shimmer. This is also part of the French Trend look of the collection. The formula is nice and smooth. Two coats for full coverage. It isn't the most flattering color for my skin tone, tends to make my hands look yellow, but I can't hold that against it. With the right skin tone, this is a lovely nude shade. No top coat in the swatches...




Swatch Details
Brand: Pure Ice
Collection: Runway Nail Trends - French Trend
Color Name/Number: Nude Beach, 656CP
Number of coats: 2
Top Coat: No

Free of Formaldehyde, Toluene, Dibutyl Phthalate (DBP)

Silver Lining (over Glass of Bordeaux)
A clear base with densely packed small silver glitter and a sprinkling of large diamond shaped holographic glitter. The holo effect didn't play well with my camera, but is definitely there in real life. You can see it most clearly in the bottle on these shots. Majority of the diamond shaped glitter sinks to the bottom of the bottle, so it needs a good shake prior to using. The formula is a bit thick, but probably intentionally so in order to suspend the glitter properly. These are with a top coat...






Swatch Details
Brand: Pure Ice
Collection: Runway Nail Trends - Diamond Couture
Color Name/Number: Silver Lining, 669CP
Number of coats: 1 (over Pure Ice Glass of Bordeaux)
Top Coat: Yes

Free of Formaldehyde, Toluene, Dibutyl Phthalate (DBP)

Let me know what you think of these!
Have you picked any of the new Pure Ice polishes yet?

Want to enter for a chance to win all 11 Velour Finish shades? Submit your photo of a personal item with a matching Pure Ice color on Facebook or Instagram. Person with the most "likes" by Friday wins!...


Thanks for looking!
Anutka :)


** Polishes were provided to me for review by the manufacturer or their PR. **
** For more information please see the disclosure policy **

11 comments:

  1. Wow, they are all gorgeous. But my favourite are the first 3 :D

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  2. This is such a great collection. Your swatches are beautiful!

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  3. I LOVE this new collection and have been picking up quite a few of these whenever I go to wal-mizy. If you haven't already, try layering 'getting gorgeous' over black to really bring out the purple duo-chrome! ~and thanks for writing, i truly enjoy your blog. wendy

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  4. Getting Gorgeous is definitely on my wishlist!!

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  5. I bought a few of these last week. Touch Me Softly, Stunning, French Twist and Alter Ego! Alter Ego was definitely my favorite too! The color and the flakes are pure magic!

    Pure Ice definitely wowed me with this release. Holy crap, 55 shades! I probably want around half of them. Thankfully for my wallet and unfortunately for me every Walmart I go to has displays that have been picked clean. Oh well, at least I got a few good ones. :)

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  6. I was always nervous to try "Pure Ice" but these swatches are GORGEOUS!

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  7. @ewlyn, Mine too! The dark shades are just gorgeous. I couldn't take my eyes off of them :)

    @Marissa, Thank you so much! I'm glad you like them :)

    @wendnb, I need to go and look for some as well. There are quite a few on my wish list. I will definitely try it over black! Thank you for the top :D

    @Jamie, it is truly even more beautiful IRL! You will love it :)

    @marioshutup, Alter Ego is really something else! Gorgeous from every angle. I have not gone out to look for other colors yet, but hearing how hard they are to find I'm nervous! Definitely want some of the velour ones and more of the Metro Chic ones :)

    @Cee Enzo, Don't be nervous about Pure Ice, they have amazing quality and an excellent price! I'm continually impressed with the polishes they put out. :)

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  8. @TikiBarbie, thank you very much!! :)

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  9. *sigh* so wish these were in Australia! these look amazing!!!

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  10. @citygirl, and here I am drooling at all the pretty polishes in Australia :D

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