Press Release: OPI Euro Centrale

The New Voice of Fashion

OPI Announces the Launch of Euro Centrale 

for Spring/Summer 2013

Classic meets contemporary with Euro Centrale by OPI for Spring/Summer 2013. Celebrating a region where history meets modern design, the collection’s twelve new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.

“Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between!,” continues Weiss-Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”

Euro Centrale by OPI includes the following shades:

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Polka.com

Blue and violet are dancing partners in this glittery combo.

OPI…Eurso Euro

This deep blue cream is very continental.

Suzi’s Hungary AGAIN!

Thank goodness there are zero calories in this warm and yummy pink!

You’re Such a BudaPest

If I let you borrow this periwinkle-purple, will you go away?

Can’t Find My Czechbook

I hope you take credit, because I must have this aqua!

My Paprika is Hotter than Yours!

Get the extinguisher...this fiery red is sizzling!

Hands Off My Kielbasa!

Get your own...this bronzy tan is all mine!

OY–Another Polish Joke!

So this shimmery-gold walks into a bar...

A Woman’s Prague-ative

I’m changing this shimmery copper for...never mind!

Vant to Bite My Neck?

You know you want to...wear this deep eggplant.

I Saw…U Saw…We Saw…Warsaw

Be seen in this deep midnight blue.

My Vampire is Buff

Creamy, pale and nude...just how I like my vampires.

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OPI Artistic Director Suzi Weiss-Fischmann 

Selects Favorite Trends in Nail Color

Euro Centrale by OPI offers 12 new nail lacquers in a collection where classic hues meet contemporary shades. From this Spring/Summer 2013 launch, OPI Executive VP & Artistic Director Suzi Weiss-Fischmann shares her top three trendsetting selections – OPI…Eurso Euro, You’re Such a BudaPest and Suzi’s Hungary AGAIN!

“This season, I’ve selected three very different, equally beautiful shades,” explains Weiss-Fischmann.  “A wide spectrum of blues will be seen throughout fashion, beauty and home décor. OPI…Eurso Euro is a deep blue hue that adds rich, contrasting color to spring’s warm and bright prints.

“Purple was hot for fall, and it continues to be a must-have shade for spring. The deep, jewel-toned amethyst look has been updated with a pastel finish like the unique periwinkle hue You’re Such a BudaPest. To go along with these dark and light shades, I recommend a strong pop of bright lacquer, such as Suzi’s Hungary AGAIN! This vibrant color will complement all skin tones and transition nails from cool winter months to warmer weather.”

OPI…Eurso Euro, You’re Such a BudaPest and Suzi’s Hungary AGAIN! contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer.

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Euro Centrale Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide™ Brush for the ultimate in application.

Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. 

Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **