Press Release: Gwen Stefani for OPI

Gwen Stefani Joins OPI to Release 18 New Limited Edition Holiday Nail Lacquers

OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. This seasonal collection includes an assortment of red, maroon, burgundy, and forest green hues, along with shimmer-packed silver, gold and black shades. “During the holiday season, women adopt a more glamorous beauty look,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “OPI’s 18 new shades are inspired by Gwen’s edgy, sophisticated style. There are several rich, warm reds – Gwen’s signature color – deep, jewel-toned amethyst, garnet and emerald, as well as silver and gold. I recommend wearing these festive nail lacquers to instantly accessorize party dresses and elegant winter-wear.

“Gwen Stefani Holiday for OPI also includes an array of unique glitters in shades of black and white, with iridescent and chrome accents,” adds Weiss-Fischmann. “The holidays are all about indulgence, and these sparkly shades epitomize luxury!”

Gwen Stefani Holiday includes the following:

Just BeClaus

This magnificent maroon came into my life just in the “nick” of time.

Kiss Me – or Elf! 

There’s no denying the allure of this amorous red violet.

I Carol About You

I just fa-la-la-la-love this deep royal purple!

Christmas Gone Plaid

I sure am plaid I found this tree-mendous forest green.

In a Holidaze

I’m dizzy-in-love with this maroon beauty.

Love is Hot and Coal

Turn the heat up with this deep grayish brown.

Fashion a Bow

So busy – all tied-up today loving this bright reddish-orange!

Cinnamon Sweet

Sugar and spice…this deep, warm red is everything nice.

What’s Your Point-settia?

So what if I think this is the one truly perfect holiday red?

Red Fingers & Mistletoes

This smooch-worthy red shimmer is holiday-perfect.

First Class Desires

This mélange of gold and eggplant shimmer is #1 on my wish list.

Sleigh Parking Only

Tell the valet to take good care of this exclusive dark burgundy.

Rollin’ in Cashmere

Wooln’t you just love wearing this warm, luxurious gold?

Unfrost My Heart

The shimmery cool glamour of this gleaming silver is beyond hot!

I’ll Tinsel You In

Black and white confetti and fine glitter adorn this ornamental glitter.

Snow Globetrotter

Shake up your world with this glitter swirling with white and rainbow flakes.

Comet in the Sky

Iridescent beams and midnight black create cosmic art in this glitter.

So Elegant

Black and chrome confetti add sophisticated drama to this glitter.

Gwen Stefani Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Gwen Stefani Holiday will be available October 2014, at Professional Salons, including Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com for $9.50 ($11.50 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

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OPI Launches Limited Edition 

Don’t Speak Pure 18K Gold Top Coat

OPI announces the release of Don’t Speak Pure 18K Gold Top Coat, inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. Featuring gold leaf flakes dusted with iridescent glitter, Don’t Speak Pure 18K Gold Top Coat adds gold foil texture to nails when worn over any OPI lacquer shade. This genuine 18-karat gold leaf and glitter top coat comes packaged in a special limited edition collectable box.

“As the name suggests, Don’t Speak Pure 18K Gold Top Coat will render you speechless. This luxurious top coat was inspired by Gwen Stefani’s chic, sophisticated style and is the must-have accessory for the holiday season,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “I recommend layering the top coat over a rich jewel tone like OPI nail lacquer in Just BeClaus, or pairing it with a charcoal brown like OPI nail lacquer in Love is Hot and Coal for a truly show-stopping effect.”

Don’t Speak Pure 18K Gold Top Coat features OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning October 2014 at professional salons, including Beauty Brands, beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com, for $30.00 ($37.50 CAN) suggested retail.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

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OPI Celebrates the Holiday Season with NEW Gwen Stefani-Inspired GelColor Shades and Kits 

OPI launches six limited edition GelColor lacquers and seasonal GelColor kits featuring the line’s signature high-shine formula that lasts for weeks, in new popular hues inspired by No Doubt singer/songwriter and L.A.M.B. designer Gwen Stefani. The seasonal collection includes an assortment of jewel tones in maroon, burgundy, royal purple, forest green, and gray-brown, as well as gold, silver and copper hues. GelColor is applied like traditional nail lacquer and flash LED UV-cured for 30 seconds (almost four times faster than standard gels) after each coat. Salon application takes approximately 45 minutes from start-to-finish and is easily removed in 15 minutes with individual fingertip soak-off wraps.

“Use of GelColor creates a perfect manicure and pedicure that stays glossy and chip-free for weeks,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “Ideal for the busy holiday season and harsh winter weather, these new GelColor shades give nails luxurious and sophisticated color that lasts. The Gwen Stefani-inspired lacquers instantly accessorize any holiday look with rich, on-trend jewel tones and glittery shades.” The Gwen Stefani Holiday GelColor collection includes the following shades (also available in nail lacquer formulas): Just BeClaus, Kiss Me – or Elf, I Carol About You, Christmas Gone Plaid, In a Holidaze and Love is Hot and Coal.

In addition to these six new shades, OPI releases several GelColor kits for the holidays including: Celebrate Color GelColor Kit, Unfrost My Heart GelColor Trio #1, Rollin’ in Cashmere GelColor Trio #2, Put a Brush on it!, Winter Escape Mani/Pedi GelColor Kit, and GelColor Femme Fatales. Celebrate Color GelColor Kit features six Gwen Stefani-inspired lacquers – Rollin’ in Cashmere, Love is Hot and Coal, I Carol About You, Kiss Me – or Elf!, Sleigh Parking Only, and Christmas Gone Plaid, as well as Expert Touch Removal Wipes and a chic gold carrying case.

Unfrost My Heart GelColor Trio #1 includes three metallic and glitter shades from the Gwen Stefani holiday line: Unfrost My Heart, I’ll Tinsel You In, and So Elegant; Rollin’ in Cashmere GelColor Trio #2 includes three gold and glitter hues also from the Gwen Stefani holiday collection: Rollin’ in Cashmere, Snow Globetrotter, and Comet in the Sky. Put a Brush on It! features three Gwen Stefani holiday shades in GelColor formula – Rollin’ in Cashmere, Unfrost My Heart, and In True Stefani Fashion – along with one limited edition shade only found in this kit, A Real Show Copper. These four shades are packaged with a nail art brush, ideal for creating holiday-inspired designs.

Winter Escape Mani/Pedi GelColor Kit offers everything needed for fingers and toes, combining Gwen Stefani holiday shades Rollin’ in Cashmere and Kiss Me – or Elf! with popular OPI classics Pink Flamenco, Dutch Tulips, OPI on Collins Ave., and You Don’t Know Jacques!. This kit also includes Manicure/Pedicure by OPI Tropical Citrus Mask, Scrub, and Massage, as well as Expert Touch Removal Wipes and tabletop instruction booklets. Back by popular demand for the holidays only, GelColor Femme Fatales includes six signature GelColor shades in bestselling red and pink hues: OPI on Collins Ave., Dutch Tulips, Color So Hot it Berns, The Thrill of Brazil, OPI Red, and Got the Blues for Red.

Limited edition Gwen Stefani Holiday GelColor shades are available beginning October 2014. GelColor is currently available in over 100 iconic OPI shades. GelColor is an in-salon, professional product only. Individual shades are priced at $14.95 ($18.95 CAN). Celebrate Color GelColor Kit and GelColor Femme Fatales are priced at $79.95 ($99.95 CAN) each; Unfrost My Heart GelColor Trio #1 and Rollin’ in Cashmere GelColor Trio #2 are $34.95 each ($42.50 CAN); Put a Brush On It! is $57.95 ($69.95 CAN); Winter Escape Mani/Pedi GelColor Kit is $89.95 ($112.50 CAN). All GelColor products are available for professional use only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or other unauthorized source. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!

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