Press Release: Couture de Minnie by OPI

High Fashion Minnie! 

OPI Walks the Runway with New Couture de Minnie Nail Lacquers, Inspired by Minnie Mouse

OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid Sand™ shade. Created in honor of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuschia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish.

“Last summer, OPI created a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This year, OPI is exploring a different side of Minnie Mouse. The Couture de Minnie collection draws inspiration from Minnie’s iconic style and incorporates trends most recently seen on the runways, from standout shades to fun textural elements.”

The Couture de Minnie collection includes:

Chic from Ears to Tail 

This pop of bubblegum pink is totally fabulous!

A Definite Moust-Have

 This fantastic fuchsia is at the top of my shopping list.

Minnie Style 

This white and red glitter is the height of fashion.

Innie Minnie Mightie Bow 

Catch this crimson by the toe!

Magazine Cover Mouse 

The headline-making strawberry has sparkling texture.

Couture de Minnie nail lacquers each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand lacquers should always be worn without top coat. This limited edition promotion will be available beginning June 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI 
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.


Thanks for looking!
Anutka :)

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